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Pastors'
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Prophets
of profit
A growing number of young Christians are starting businesses as
a way to build the Kingdom
By
Daniel Pryfogle
Social
entrepreneur. The two words seem oxymoronic. Combining social activism
with capitalism makes for an odd juxtaposition. Add faith to the
mix and it gets even messier.
But look around. Former addicts are launching a staffing business
in Northern California. Captives are set free in Seattle to build
cargo bays for Boeing. In Houston the Golden Arches are raised just
under a cross to provide employment to at-risk youth.
A growing number of young Christians are starting businesses as
a way to build the kingdom - using profits for a prophetic cause.
They are not afraid to mix the sacred and the secular. They eschew
the liberal retreat into pure principals and the conservative reflex
to otherworldly piety. In the name of Christ, they are getting down
to business.
In San Francisco, Golden Gate Community Inc. is a community development
corporation started by a Church of the Nazarene congregation. GGCI
operates three social enterprises in San Francisco -- Ashbury Images,
ascreen print
shop that makes T-shirts for nonprofits and for-profit companies;
Einstein's Café, a hip eaterythat serves up generous sandwiches
and salads; and Pedal Revolution, a bicycle shop most popular among
San Francisco's alternative crowd and bike messengers.
All three businesses employ at-risk youth and young adults. Some
have been homeless. Others are recovering from drug or alcohol addictions.
GGCI also operates a shelter for women and children. During the
day, volunteers from the Nazarene church provide child care while
the mothers work in GGCI's businesses.
Randy Newcomb, the 43-year-old ordained executive director of GGCI,
says he never felt the "rescue mission" approach was right
for the organization - hold out the carrot stick of a meal in exchange
for an hour of evangelization. Two things make a difference, Newcomb
says: "You have to be influential and you have to be present."
Newcomb, a graduate of Fuller Theological Seminary who earned a
master's in economics from the University of Bath in England, says
he came to believe in Jesus because he had relationships with people
who influenced him. So he expects his staff to be in mentoring relationships
with program participants. Program participants are invited but
not required to take part in small groups convened by the church.
Every day, in small and gracious ways, the people of Golden Gate
Community are literally working out their salvation, turning their
lives around as they toss salads and tune up bikes.
Venture
philanthropy
Melinda Tuan
of Honolulu heard the call to become a social entrepreneur in the
mid-1980s. Sociologist and evangelist Tony Campolo spoke at her
Presbyterian church. She was sitting in the front row, an earnest
teenager soaking up the evangelist's message of God's kingdom. Campolo's
advice, delivered in his trademark shake-you-up style, was direct:
Go to college. Get a degree. Get involved with the poor. Change
the world.
Tuan did go to college -- Harvard undergrad and Stanford MBA. Now
34, she is managing director of the Roberts Enterprise Development
Fund, a San Francisco foundation that "invests" in a number
of Bay Area nonprofit organizations, including Golden Gate Community.
The foundation is like a venture capital firm but with a twist called
"venture philanthropy." REDF helps nonprofits launch new
businesses that have dual bottom lines - money and ministry. The
businesses have a passion to help people on the margins and the
management savvy to turn a profit. As Tuan's e-mail tagline preaches,
it's "capitalism for a cause."
"The good news of Christ is about hope - hope for a life after
this, hope for a better life, hope in something that will last throughout
eternity, no matter what your circumstances are today," Tuan
says. "In a small, indirect way, what I'm doing at REDF is
about giving people who don't have a lot of resources hope for their
lives and encouraging those with resources to invest more of their
time and money toward caring for the needs of others."
Like a growing number of her Gen X peers, Tuan is building the kingdom
of God outside the walls of the church. They're doing it through
enterprising nonprofits, socially responsible corporations, emerging
churches and missional communities.
Social entrepreneurs are mixing it up all over the planet. In New
York, formerly homeless adults run a bakery. In India, a company
manufactures affordable lenses for cataract patients living in poverty.
In Brazil, a cooperative of migrant women, working with donated
and recycled materials, sew unique designs for the high-fashion
runways of the world.
A matter
of justice
Narrowly defined,
social enterprise is about starting ventures that generate income
for nonprofits. In some cases, the business provides employment
for the nonprofit's clientele. The traditional soup kitchen is replaced
by a restaurant where the hungry are fed and employed.
For others, social enterprise is a way of being. It's about taking
risks on behalf of a community and leveraging whatever resources
are available to creatively address a social need.
Not all social entrepreneurs are Christians. But when you add in
the faith element, the social entrepreneur becomes a prophet with
a passion for critique and construction.
Mixing faith and enterprise is "a matter of justice,"
explains Laura Ayala, 31, executive director of a church-based nonprofit
in Puerto Rico. Ayala's organization is launching a mailbox business
that will employ several people, including a 29-year-old disabled
man whom the government deemed unemployable. "It's a matter
of having resources available for everyone who needs it," Ayala
says.
Tony Campolo made a prescient move 20 years ago when he started
a faith-based economic development program at Eastern University.
Today the Campolo School for Social Change in Philadelphia offers
a variety of master's degrees, including a degree in urban economic
development. Students come from around the world. One is setting
up a sustainable marketplace in the nation of Montenegro. Another
is pursuing an innovative development project in Ghana.
Jesse Johnson, 26, is completing a master of divinity degree and
an MBA at Eastern. Pastoral ministry had some appeal for Johnson,
but he wanted a "farther reach." Being a "holy man"
disconnected from culture doesn't suit him, he says.
Johnson says it is responsibility of Christians "to enter into
the secular and engage it with God's grace and God's love."
His approach is rooted in a belief that "all of creation is
God's and we are co-creators in his creation."
Artificial
divides
Advocates of
social enterprise may find an eager audience and ready army among
Generation X.
Johnson and other Gen-Xers are not content with old categories and
loyalties. They are holistic and eclectic, so they have little patience
for the artificial divisions created by theology, social status
and culture.
Many Christians tend to divide the spiritual realm from the social,
creating a chasm between Sunday worship and Monday workplace, between
the Temple and the town square. While some Christians embrace capitalism
uncritically, others reject the free-market system as contrary to
Christ's teaching -- although they still participate in the economy
and enjoy its benefits. But most Christians are probably ambivalent
about the morality of the marketplace.
Separating the spiritual and the social realms leads some Christians
to exhibit an "aloofness, even naivete," about what's
going on in the real, messy world, Jesse Johnson says.
But not Gen-X social entrepreneurs. They want to stand in the gap
as bridge-builders and cultural translators.
Nathan Corbitt, who teaches at the Campolo School for Social Change,
sees a growing number of young people committed to innovating to
make a difference. But that impetus is not coming from churches,
he notes. "It is coming from Christians who maybe feel like
the church is irrelevant."
Corbitt, associate dean for research and development and professor
of cross-cultural studies has been studying young Christian artists
who are mixing art and faith to transform their communities. Corbitt
and colleague Vivian Nix-Early, dean of the Campolo School, have
written a book about the phemenon, Taking It to the Streets, due
out later this year.
They profile such leaders as Rudy Carrasco, associate director of
Harambee Christian Family Center in Pasadena, Calif., which started
a neighborhood film school to train young Latinos and African-Americans.
Anne Ostholthoff, a former advertising executive, launched Creating
Pride, a nonprofit in Atlanta and Chicago serving over 13,000 children
and more than 600 teachers through arts training and a corporate
art program.
Among these young entrepreneurial leaders, Corbitt sees more emphasis
on "horizontal theology" -- using God-given talents to
serve others -- than "vertical theology." It's about "participating
in what God is doing in the world right now," he adds.
Young entrepreneurs dream holy and ambitious dreams - big ideas
for a big Kingdom. They feel the pull of adventure, the attraction
of risk. They want to play the odds alongside a God who gambles
on underdogs.
But they hear little encouragement to run this way. There are few
models and even fewer mentors, especially in the church. So we have
to find our own way.
Neal Johnson, a professor at Fuller Seminary and Biola University
in Southern California, says "a guilt trip" has been laid
on Gen-X Christians for these seemingly contradictory aspirations
of faith and business. Among his young students, Johnson notes,
a weight is lifted off their shoulders when they discover that faith
and enterprise can be integrated.
"It's very validating," he says.
Messy people
Jesus called
the risk-takers, the tax men, the fishermen. He called all sorts
of messy folks. But he didn't call them out of the real world. They
didn't form a monastic community. There were ideological parties
they could have joined. There were partisan politics they could
have played. There were fantasies of force they could have bought
into.
Instead they got down and dirty -- in the fields, in the water,
in the village square. Wherever life was lived. Wherever people
breathed through dust and sweat and sought salvation.
That's still our world.
- Daniel Pryfogle
is a writer, preacher and principal of Signal Hill a consulting
company, based in Cary, N.C. (Daniel@signalhillspot.com)
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